Videos are extremely engaging and really help customers get to know you and the workshop in ways that are not possible with photographs. Viewers feel that extra connection. Think of it as a day in the life of your workshop or a window into your daily routine. It might seem mundane to you, but it’s fascinating for a customer. Follow this guide to create great video and use the submission form at the bottom of the page to submit your clips. We’ll talk you through everything from the types of shots you’ll need to take, the equipment you’ll need and what format clips to send us.
You should allow 2.5hrs to create the video outlined in this guide
# How it works
- Follow guide and shoot video using your full HD camera.
- Send un-edited clips to Opendesk through submission form.
- Our team will edit your video clips into a short movie and upload to your profile.
Videos are extremely engaging and will set you above the rest when it comes to drawing interest from customers. It is well worth the effort.
If you put the time into collecting the video clips outlined in this guide and submitting them to us, we will take the time to edit your clips into beautiful feature videos and upload them to your profile.
# What you’ll need
One of the following
A camera that can shoot at least Full HD 1080p
- Iphone 5, 5s, SE, 6, 6s, 7. If you or someone on your team has an iPhone (5, 5s, SE, 6, 6s, 7) then you will be able to shoot fantastic video.
- Android phones. Modern high-end android phones (Sony, Samsung in particular) from the last 2 years will also shoot fantastic videos.
- A steady hand!
- DSLR camera. If you’re lucky enough to have one of these and know how to use it (or perhaps you have a friend you could call on who has one) this is a great way to make beautiful videos.
# Getting started
Go through the workshop and tidy up any mess. It’s important your workshop looks real, so don’t tidy too much. Just get rid of anything that will be offputting in any video you capture.
If you’re using an iPhone (5, 5s, SE, 6, 6s, 7) make sure your shooting in Full HD or 4K if available.
If you’re using a recent Android phone, make sure you’re shooting in Full HD or 4K if possible.
If you’re using a DSLR or are getting a friend/colleague to take video on their DSLR for you, make sure you’re recording video at least 1080p and using a Tripod or shoulder rig to capture stable video.
# Key Principles
Follow the 4 principles below to ensure your video always looks and feels right.
People: We want to see you and your team active, not pictures of an empty workshop and machines.
Places: Where are you in the world and how can your pictures give a customer a sense of locality. You are local to your customers so let them see how nearby you really are!
Process: Make an Opendesk product during the photoshoot so workshop activities are relevant.
Personality: What makes you, your team and your workshop different? Perhaps it’s something unusual about your workshop.
Turn that frown upside down! Make sure you and the team look happy. It makes a huge difference!
# Shot list
Outlined below is a list of shots we require from you. Use the sample video clips provided to get an idea of how your video clips should look and feel. Remember, capture as much video as you can! The more we have to work with the better.
You should shoot a minimum of 5 video clips for each of the 7 shot types outlined below. That’s a total minimum of 35 clips! The more the better!
Where is the workshop
Step outside the workshop and pick out what’s different about your location. Grab some of your team and get them to retrace their journey to the workshop. Perhaps there is a local pub, landmark or something notable that you can capture to help build a sense of locality between you and customers nearby.
Opening up shop
Capture the first thing that happens on a typical day at the workshop. Start with opening up, and move onto getting ready for the day ahead.
The team socialising
Gather video clips of the team chatting in the workshop and generally looking happy! Perhaps shoot a bit of video when they stop for a break.
The bustling workshop
Capture activity in the workshop as the team works through various tasks. Make sure you capture people at work, don’t simply video machines operating.
Making Opendesk Furniture
Take the camera in much closer to capture individual team members crafting Opendesk furniture. Focus on the hand-making steps such as component assembly, sanding, and oiling.
Shutting up shop
It’s the end of the day and time to head home. Capture the final moments of the day, including packing up and shutting up shop before heading off home.
What’s different about your workshop
What makes you, your team and your workshop different? Get creative and shoot whatever you want. Pull a face or shake hands with the workshop dog! Make yourself stand out and make people who view your profile smile.
# Example video
Here’s a lovely example from London-based maker Machines Room. We compiled their video clips into a short 30-second video. Notice how well the video describes their location, personalities, and daily life. It provides a level of insight not possible with photography alone.
Now you’ve made your beautiful video clips, you’re ready to send them to our team so we can edit them into a short feature video which we will upload to your profile.